Click-Through Rate (CTR) 1 link

• E Click-through rate - Wikipedia Ref…

Dwell Time 2 links

• A Reweighting Clicks with Dwell Time in Recommendation Pap…
• E Dwell time (information retrieval) - Wikipedia Ref…

Interleaving 2 links

• M Large Scale Validation and Analysis of Interleaved Search Evaluation (Chapelle et al.) - Microsoft Research Art…
• R Large-scale validation and analysis of interleaved search evaluation - CaltechAUTHORS Art…